Benefits of Matterport 3D Virtual Real Estate

Benefits of Matterport 3D Virtual Real Estate

Benefits of Matterport 3D Virtual Real Estate

Back to News February 2024

Matterport 3D is an advanced technology that has reformed the real estate industry by providing buyers with a comprehensive and interactive virtual tour of the property. This technology has allowed property owners to provide a complete display of the property to potential buyers and renters anywhere and at any time.

With the immersive and engaging experience, Matterport virtual tours allow, real estate agents can generate more leads, increase sales, and enhance efficiency. According to the Matterport website:

  •      Real estate agents witness a staggering 403% surge in leads when utilizing dynamic visual content in property listings.
  •      Properties displayed with virtual tours receive a remarkable 95% boost in phone inquiries.
  •      Additionally, virtual tours contribute to a 49% rise in qualified leads generated from property listings.

These statistics underscore the profound impact of virtual tours on lead generation and engagement in the real estate industry.

If you want to stay competitive in the real estate market, you must not be left behind. Contact a reputed Matterport 3D virtual tour company to create a virtual tour of your property. At 360 Nash, we create high-quality Matterport 3D virtual house tours. Our 3D cameras understand 3D space using infrared and traditional overly sensitive lenses.

What is Matterport 3D Virtual Tour for Houses?

Matterport 3D Tour is like having a magic key that lets you explore homes from your computer or phone. Instead of just looking at pictures, you can actually "walk" through the house, peek into every room, and even zoom in to see details up close.

This technology uses special Matterport 3D virtual tour cameras to capture every angle of a house, creating a 3D model with which you can interact. It's super handy for checking out properties before you decide to visit them in real life.

What Makes Matterport 3D Virtual Tour Popular For the Real Estate Industry?

Greater Efficiency

Matterport 3D Virtual Tours streamline the house hunting process by allowing potential buyers to explore properties remotely. This saves time for both agents and buyers, as there's no need for physical showings unless absolutely necessary.

More Accessibility

Buyers can tour properties from the comfort of their own homes, eliminating the need for travel. This feature opens up the market to a wider range of potential buyers as those who might not be able to visit the property in person due to being too far away or other constraints will not be able to experience the property like they are physically present there.

Better Marketing

Traditional listing photos have become outdated. No one actually makes up their mind to purchase a property just by looking at photos as they have doubts in their mind that the property might be different in reality.

The Matterport 3D virtual tours, on the other hand, provide an immersive and engaging experience. They let the buyers actually feel the property as if they were present there. This feature helps properties stand out from the rest of the market and leads to higher interest and faster sales.

Boosts Engagement

Virtual tours capture the attention of potential buyers and encourage them to spend more time exploring a property. This increase in the engagement level leads to a higher conversion rate and a more qualified lead for real estate agents.

Saves Time and Maximizes Leads

By pre-qualifying buyers with virtual tours, agents can focus their time and resources on those who are genuinely interested in a property. This helps them save time and also prioritize their efforts accordingly.

Reusable Tours

Once created, Matterport 3D virtual tours can be reused for future listings, saving time and resources on photography and videography. This scalability lets the agent create top-quality marketing materials without having to spend extra money.


In conclusion, Matterport 3D Virtual Tours have transformed the real estate landscape, offering an immersive and convenient way for buyers to explore properties remotely.

With the ability to provide comprehensive virtual tours anytime and anywhere, property owners can attract a wider audience of potential buyers and renters. It not only enhances efficiency and saves time but also elevates the overall marketing strategy, leading to better engagement and faster sales.

We, at 360 Nash, can help property owners stay ahead in the competitive real estate market and offer an unparalleled viewing experience to prospective buyers.

Frequently Asked Questions

What is the function of Matterport?

Matterport is a platform that allows users to create immersive 3D virtual tours of spaces, such as real estate properties, venues, and businesses.

Is Matterport any good?

Yes, Matterport is highly regarded for its ability to create interactive and engaging virtual experiences that help display properties and spaces in a realistic and immersive way.

What do you need for Matterport?

To use Matterport, you typically need a compatible 3D camera or smartphone, along with a subscription to the Matterport service.

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